Traffic source by quality
Higher conversion rate
Months to optimize
Include the project in front of new, qualified crypto investors globally, not just existing community members.
Lower acquisition costs to ensure that each ad dollar drove ROI, even when budgets increased.
Use data to isolate which segments and geographies answered best.
Utilize social evidence, urgency, and retargeting to boost sales from last week.
Instead of standard banners, the team built a suite of motion ads, testimonials snippers, and countdown videos customized to both desktop and mobile feeds. Unique copy was specifically written for early-access lists (who join the first wave) vs. last-chance buyers (Final call, don’t miss out on the chance).
On the audience front, customized lookalike lists were seeded from former Airdrop participants and newsletter registrations. These lists, combined with Meta’s interest in targeting crypto, fintech, and defi, allowed the campaign to scale in the United States, the UK, Spain, and Singapore.
Recognized traction in unexpected markets, the team quickly translated advertising into Portuguese and Turkish. This increased participation in Brazil and Turkey, which led to an increase of 17% in non-English sales.
The landing side was also redesigned with frequently asked questions and wallet connection guides. Mobile-first setup and built-in countdowns increased the conversion frequency on the site by almost 50%.
| Metric | Before Optimization | After Optimization (final) |
| Presale Sales | 630 | 4,130 |
| Conversion Rate | 1.6% | 7.2% |
| Cost Per Sale | $9.40 | 5.25% |
| Impressions | 4,20,000 | 4,150,000 |
