A documented blockchain marketing campaign that turned a struggling DeFi protocol into a recognized Web3 brand — with real numbers, real strategy, and zero hype.
The client was a Dubai-based DeFi protocol building a novel cross-chain yield optimization layer. The technology was real. The team had depth. The tokenomics were solid. But outside their immediate circle, nobody knew they existed.
When Chainbull was brought in, the project had been building in stealth for eight months. They had a working testnet, a whitepaper, and a token presale scheduled in 11 weeks. What they didn't have was a community, media presence, organic search visibility, or a coherent Web3 marketing strategy.
This is a pattern that comes up more often than most founders admit. Technical excellence and go-to-market readiness are two entirely different muscles — and the crypto space punishes projects that confuse the two.
Before crafting any blockchain marketing strategy, Chainbull conducted a full-spectrum audit across five dimensions. The diagnosis was clear:
The campaign was structured as a three-phase rollout, each phase building on the last. Chainbull's approach to crypto marketing services isn't about blasting every channel simultaneously — it's about sequencing momentum so that each action amplifies the next.
Before any distribution happened, the story had to be right. Chainbull's strategists worked directly with the founding team to develop a single, resonant positioning statement — one that a retail investor and a DeFi power user could both understand within 15 seconds.
With the foundation set, Chainbull executed a coordinated distribution push across earned media, influencer marketing, and paid amplification.
The final phase was designed entirely around presale performance and post-launch momentum maintenance.
Most projects treat influencer marketing as a one-time transaction — pay for a post, get a spike, watch it fade. What actually moves the needle is sequenced influencer storytelling: briefing KOLs to cover the project across multiple touchpoints over 3–4 weeks (a curiosity post, a deep-dive thread, an AMA appearance, then a post-launch review). This creates the perception of organic buzz and exponentially increases message recall. Chainbull's influencer campaign for this protocol used this exact sequence — contributing to a 340% increase in organic search brand queries within 45 days.
In Week 3, the initial SEO content was written for developers — full of technical jargon, API documentation language, and protocol-level detail. It read like a whitepaper, not a search result. The organic click-through rate on early indexed pages was under 1.2%. Chainbull's content team intervened: the editorial strategy was rewritten to target investor and user intent, not developer intent. Articles were restructured around questions real DeFi users type into Google. Within six weeks, average CTR jumped to 4.8% and two articles reached Page 1 for their target keywords.
Full-spectrum audit completed. Messaging architecture approved. Content calendar built. Influencer shortlist of 40 candidates narrowed to 22. Media pitch templates finalized. Community infrastructure design locked.
12 SEO articles published. Telegram hits 1,800 members (+740%). First 8 media placements secured including BeInCrypto and Cryptonews. Twitter/X at 2,100 followers. 11 KOLs actively posting.
31 total media placements. Telegram at 6,400 members. Twitter/X at 8,900 followers. Two blog posts ranking on Page 1. Paid campaign ROAS at 3.2×. Whitelist campaign live — 2,100 signups in first week.
Presale hard cap reached in 38 hours. 60+ total media placements. Telegram at 11,200 members. Twitter/X at 14,600 followers. Organic traffic up 420% from Day 0. Token holder count: 3,400+.
| Metric | Before (Day 0) | After (Day 90) | Change |
|---|---|---|---|
| Telegram Community | 214 members | 11,200 members | +5,134% |
| Twitter/X Followers | 380 followers | 14,600 followers | +3,742% |
| Earned Media Placements | 0 | 60+ | From zero |
| Monthly Organic Traffic | ~480 sessions | ~2,500 sessions | +420% |
| Domain Authority | DA 2 | DA 19 | +17 points |
| Token Holders | 0 (pre-launch) | 3,400+ | ✓ Achieved |
| Presale Whitelist Signups | 0 | 4,200+ | N/A |
| Presale Hard Cap | Not reached | Hit in 38 hours | ✓ Achieved |
| KOL / Influencer Reach | 0 | 22 KOLs / ~4.2M reach | N/A |
| Published SEO Articles | 0 | 26 articles | N/A |
| Paid Campaign ROAS | — | 3.2× | N/A |
This campaign reinforced several principles that define effective crypto marketing services in today's market:
The answer is integration. Most crypto projects run PR, influencer, and community in silos — different vendors, different messages, no coordination. Every channel in this campaign told the same story, used the same terminology, and pointed toward the same next step. That coherence is what turned individual impressions into compounding momentum.
Chainbull operates as a full-stack crypto marketing agency precisely because the Web3 space demands it. The days of a single tweet or a CoinTelegraph placement moving a project are over. What works today is an orchestrated blockchain marketing strategy where each piece reinforces every other — earned media lending credibility to the community, the community fueling organic sharing, organic sharing driving token demand.
If any part of this campaign mirrors where your project stands right now — strong technology, unclear market position, an upcoming token event — Chainbull has navigated this before. We'd rather show you what's possible than tell you.
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