Encrypted press releases remain one of the fastest ways to gain visibility, credibility, and organic backlinks when done correctly.
This guide shows how to write crypto press releases, includes an easy-to-use crypto press release template, and defines when to work with a cryptocurrency PR firm.
A crypto press release is an official announcement shared with media outlets, investors, and crypto communities.
It is used to advertise:
Token launches
Exchange listings
Funding rounds
Partnerships
Product or protocol updates
Goal: Get coverage, backlinks, trust, and traffic.
Crypto PR still works because it supports SEO + brand authority together.
Earn high-authority backlinks
Appear in Google News & AI summaries
Build instant credibility with investors
Support token launches & listings
If your release doesn’t rank or get picked up—the structure is the problem, not the channel.
Answer this in one sentence:
Why should anyone care today?
Examples:
“XYZ raises $5M seed round”
“ABC token listed on Tier-1 exchange”
“Protocol hits 1M users milestone”
Your headline decides clicks and pickups.
Best practices:
8–14 words
Include the main keyword naturally
Focus on outcome, not hype
Example:
DeFi Protocol XYZ Launches Cross-Chain Liquidity Layer
Journalists read fast. Google scans faster.
Order matters:
Most important info
Supporting details
Background & quotes
You can reuse this template for any crypto announcement.
Clear announcement + value
One sentence explaining impact
Who you are
What you announced
Why it matters
(Answer who, what, when, why in 2–3 lines)
Explain:
Problem you solve
How this update improves things
Why it’s relevant to users/investors
Use bullet points:
Key features
Metrics (users, TVL, funding)
Timeline or roadmap
Add a short, human quote.
This improves media pickup rate.
Brief description:
What you do
Who it’s for
Website mention (1 link only)
Most releases fail because of these:
❌ Overuse of buzzwords
❌ No real news
❌ Long paragraphs
❌ No data or proof
❌ Poor distribution strategy
Rule: If it sounds like marketing, journalists won’t publish it.
Use keywords naturally in:
Headline
First paragraph
One subheading
Meta description
Avoid stuffing.
Link to:
Token page
Product page
Blog explaining the update
Anchor example:
“Learn more about our DeFi liquidity protocol”
Link only to:
Partner announcements
Exchange blogs
GitHub or whitepaper
This builds trust signals for Google.
You should work with a cryptocurrency PR firm if:
You want Tier-1 crypto media coverage
You’re launching a token or raising funds
You need backlinks + authority fast
You want distribution + writing together
A good PR firm handles:
Story positioning
Journalist outreach
Distribution strategy
Performance tracking
Lower cost
Limited reach
Manual pitching
Wider media coverage
Faster authority building
Higher success rate
For serious launches, PR firms win.
Ideal length:
👉 600–900 words
Short enough to read
Long enough to rank
Best channels:
Crypto news platforms
Google News-approved sites
Direct journalist outreach
Community amplification (Telegram, X)
Distribution matters as much as writing.
A crypto press release is not just an announcement—it’s an SEO, branding, and trust asset.
If written properly:
It ranks
It gets picked up
It drives real authority
Use this easy-to-use crypto press release template, follow the structure above, and focus on clarity over hype.
If you prefer to have this handled professionally, Chainbull works with crypto businesses to manage press release writing, strategic distribution, and media outreach, helping brands secure authoritative coverage, quality backlinks, and long-term visibility.
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