One of the oldest retail chains in America, Bealls, has become one of the big brands that use digital currencies. The company has made an announcement about a new partnership with Flexa, a leading digital payments platform, to allow cryptocurrency transactions in its wire network consisting of stores across the USA.
Bealls, which was started in Florida in 1915, is running more than 660 stores all over the United States among which are Bealls, Bealls Florida, and Home Centric outlets. With the help of Flexa Payments integration, customers have the possibility of paying with more than 99 different cryptocurrencies through over 300 supported digital wallet systems. This is a big step for the company towards a completely modernized payment system while attracting a crypto user community that is rapidly growing.
The acceptance of crypto payments by Bealls is a signal that this company belongs to those few American retailers that have been around for a hundred years and have decided to integrate blockchain-based technology into daily transactions. The payment network of Flexa guarantees quick and fraudless settlement, thus, giving both merchants and consumers a comfortable and safe transaction experience. This partnership is a demonstration of Bealls’ effort to remain technologically advanced and competitive in a changing retail world.
“One of the most amazing things about the 110 years that Bealls has been building its retail legacy is just that – amazing,” said Trevor Filter, co-founder of Flexa, as he praised the heritage and progressive approach of Bealls. “This is why it is not at all surprising to see that such a long-lived company is now the first one to implement the most significant payments technology evolution the world has ever seen.” His words convey that the partnership is an excellent example of combining a strong historic brand with cutting-edge innovation.
The partnership is a result of the increasing number of people who own cryptocurrencies in the U.S. and not vice versa. Approximately 65 million Americans — about 28% of all adults — were said to be the owners of digital assets, as per the company’s press release, at the beginning of 2025. The widespread adoption has been the main driver behind the increasing demand for crypto-friendly payment solutions in the retail and online sectors.
Bealls, by enabling crypto payments, is giving customers an alternative way to shop, which is essentially a blend of the traditional retail experiences with the latest financial technologies. The collaboration is a testament to how the mainstream businesses are reacting to the changes in consumer preferences that are brought about by the digital finance era.
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